Spill the Tea Tuesday: Brand Your Sh*t!

Today, blogger and PA Kris Riley is spilling the tea...

Hey y'all. Today I am spilling the tea on branding for your business and why you as authors, PAs or any business owner should be making sure your business is branded.

What is a brand? A brand is how you get recognized. It is a name, logo, tag line, brand voice and design that makes yourself or your business stand out from all the others. Branding helps create clarity and focus for your readers or clients. The benefits of branding are immense but just a couple that I think are the most prominent are customer recognition and consistency.

1.Customer recognition is huge. When someone sees your logo or hears your tagline they are going to automatically envision your company. 

2. Staying consistent in any business is crucial, as we all know. Changing up a logo happens. It is best to keep the same colors just so that while the logo may be new people will know the tagline. Same for when you change your tagline. 

Branding is one of the easier ways to bring attention to yourself and business.

As a business owner and PA, I make sure to brand all of my clients graphics. Living in the world of the internet and memes we all know how people save whatever snags their attention. Imagine working hard on a new graphic and having it swiped and used in a million places without anyone knowing who created it. Yet, if you have your logo and brand on it, everyone will know where to go to find more. 

Branding is an easy way to help further your career. The best part yet... starting a brand costs very little. There are so many apps that will help you make a logo. Canva and VistaCreate are great places to start. Make sure to choose your color palette to something that will age gracefully in your market. Fonts should be easy to read. A tip for when you download your logo - make sure you download one that is transparent. It makes it easier when you have a different colored background.

Once you have your logo make sure to place it on everything you make. It can be the focus point or it can be small. Which you choose will be based on the graphic you are creating. I hope this bit of tea helps you understand more about how important branding can be to you and your business. 

Kris Riley is the owner of Blissful Services. She started out as a reviewer/blogger and tiptoed into becoming a PA. While Blissful Services is a little over a year old, Kris has been deep in the indie book community since 2015. When Kris is not busy with Blissful Services she is usually found with her nose in a book, taking classes to further her skills as a PA, or playing in her digital planner. Kris has been happily married to the love of her life for 17 years. Together, they have 3 children and a spoiled pit bull. Learn more about Kris and Blissful Services on her website, blog, and Facebook. 

The tea has been spilled! Who's gonna clean it up? 

Drop your thoughts in the comments!